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Product Designer & Head of Design.

I get involved at every stage — from the first meeting to launch and metrics.

16 years in tech. I lead a team of 8 designers and have managed engineering teams. I understand APIs and databases, so I design what the team can ship on time.

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ZeroqodeWorldVia Travel NetworkAdaptive GroupReBloomLuxochim

// 01 About

Product mindset. In design and in delivery.

16 years in tech, the last 8 at Zeroqode, where I grew step by step: designer-developer → engineering team lead → Head of Design. I work closely with PMs, engineering, marketing and sales, and I care about quality and deadlines — not just the mockups.

Alexei Grosul

+50%

Faster design delivery — thanks to AI in the team’s workflow and custom AI skills.

8

Designers on my team: hiring, reviews, growth and quality standards.

// 02 Skills

From strategy to a shipped product.

Design strategy, product design and AI workflows in one place — backed by team leadership experience.

Illustration: Product strategy

Product strategy

I define what to build and why, grounded in business goals.

  • Research
  • Roadmap
  • Positioning
Product strategyWhat to build, why, and for whom.
Illustration: Product design

Product design

I turn complex products into clear, consistent interfaces.

  • UX & UI
  • Design systems
  • Prototypes
Product designComplexity, made clear.
Illustration: AI workflows

AI in design workflows

I build AI tools into the workflow to speed up expertise, not replace it.

  • AI studio
  • Automation
  • Standards
AI workflowsSpeed without losing quality.
Illustration: Prototyping and dev handoff

Prototyping & dev handoff

Clickable prototypes, specs and dev handoff. Then build reviews together with the engineering team.

  • Prototypes
  • Dev handoff
  • Design QA
Prototyping & dev handoffHand in hand with engineering.

Team leadership.

I manage design and engineering teams: interviews and hiring, task setting, quality control, mentoring and career levels. Completed a series of leadership trainings.

  • Hiring
  • Mentoring
  • Quality standards
Team leadershipHiring, mentoring, quality.

// 03 Selected work

Product. With results.

Five case studies: the problem, my role, the decisions, the screens and the outcome.

All work

// 04 By the numbers

Experience in numbers.

16 years

In design and tech: packaging, 1.5 years in game design, 6 years leading engineering, 1.5 years as Head of Design.

200+

Products launched — from MVPs to complex platforms.

2 teams

Under my lead: engineering (6 developers) and design (8 designers).

// 05 Testimonials

What people say about working together.

Recommendations from colleagues.

All recommendations on LinkedIn
He and the design team he leads have never missed a deadline.

I’ve had the pleasure of working with Alex for many years, and he’s one of the most professional and reliable people I’ve worked with. His designs are always top-notch, and no AI tool can replace his thoughtful, detail-oriented, and professional approach to design.

Tatiana SmirnovaDelivery Lead, Zeroqode
He’s a talented designer and a great team lead.

It was great working with Alexei! He’s always helpful, open to feedback, and easy to work with. I’d be happy to work with him again!

Ana AlcazaProduct Manager, Sirius.expert
He is one of those rare team leads who is equally strong in design and in tackling complex technical tasks.

I feel incredibly lucky to have joined Alexey’s team. From day one, Alexey paid close attention to my growth as well as the growth of the entire team. He was always ready to help with any questions, big or small.

Julia FishchenkoUI/UX Designer, Zeroqode
Alexei is that type of delivery partner that’d better under-promise and over-deliver than doing the opposite.

Your team will get lucky to work with him.

Alexander RusnacProduct Manager
As a team lead, he knows how to build trust, encourage open communication, and make tough decisions when needed.

I really enjoyed working with Alexei. He’s one of those people who makes even stressful projects feel a little easier, and definitely more fun. He’s a talented designer whose creative, sometimes unconventional solutions have made a real difference to projects. I’d happily work with him again.

Julia VerbitchiCustomer Success Manager, LevelUp Leads
All recommendations on LinkedIn

// 06 How I work

AI speeds things up. Quality stays with the designer.

Phase 1

Understand

Stakeholder calls from day one, business goals and metrics. AI gathers research and summaries of competitors and interviews; the designer draws the conclusions.

AI: research, summaries · Designer: insights, scope
Phase 2

Design

A draft prototype before development. AI quickly generates options; the designer selects, refines and turns them into a system.

AI: options, drafts · Designer: decisions, design system
Phase 3

Validate and launch

Expert review before development: UX, state and consistency issues that are invisible without experience. After launch — metrics and iterations.

AI: checks, reports · Designer: quality, iterations

// 07 Ways to work together

How I can help.

Open to Product Designer and Design Lead roles, as well as consulting on AI workflows for design teams.

Product Designer full-time

Product design from research to launch.

  • UX/UI for web and mobile products
  • Design systems
  • Working with metrics and analytics
Get in touch

Design Lead or Head of Design

Design strategy, standards and team management.

  • Design function roadmap
  • Hiring, mentoring, career levels
  • Bringing AI into workflows
Get in touch

Consulting AI in design

One-off consulting on workflows and tools.

  • Audit of current workflows
  • Tool selection
  • Team guidelines
Get in touch

// 08 FAQ

What people usually ask.

Why are you looking for a Product Designer or Design Lead role?

I want to work closer to the product: influence decisions, validate them with data and own the outcome of design, not just the process around it.

How do you work with PMs and engineers?

Design joins from the very first stakeholder call. Before development we build a draft prototype and agree on the MVP scope, so engineers get a validated solution, not a wish list.

What is your take on AI in design?

I use it every day and have built AI workflows for my team. But first generations almost always need work: only a designer catches UX and detail issues. So AI speeds things up, and a human owns the quality.

What kind of team lead are you?

Kind and responsive, but focused on the team’s results. I run regular one-on-ones, keep an eye on each person’s growth, help with tasks and keep the team motivated. To me, management is a craft just like design, and I keep getting better at it.

Which stacks and tools do you work with?

Design — Figma (including MCP), Adobe Illustrator and other Adobe tools. Sites and prototypes — Lovable, WordPress, Tilda, Bubble and other no-code platforms, FlutterFlow. Code — HTML and CSS, basic JavaScript; familiar with React, Vue and Flutter enough to speak the same language as engineering.

// 09 Contact

Let’s talk.

Tell me about the role or project — I reply within a day.

Email me

Contact

Tell me about the role or project.

What are you interested in?
or email alexeigro@gmail.com